WHY CFP® CERTIFICATION MATTERS

Most people think all financial planners are "certified," but this isn't true -- nor are all certifications the same.

Anyone may call him or herself a "financial planner," but only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification marks, which represent a high level of competency, ethics, and professionalism. CFP Board's Standards of Professional Conduct require CFP professionals to look out for your interests above their own.